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Halloween as a holiday push →
Love it! Still my favorite campaign. Created this ad as part of a 20 piece media plan (including TV, radio, VOD, print, ROP, OOD in times square, in-store, on-associate, in circular…) lead-off in a 1-2-3 punch for 2007 holiday sales at Sears. The idea is get attention for the brand, follow-up with highlighted innovations on Black Friday and hit ‘em with door-busters during Christmas.
