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Press conference with Ken Lowe, CEO of HGTV/DIY Network (Scripps) where we announced an integrated partnership 3 years in the making.
Always looking to take the next step in product integration for the Craftsman brand I drove hard the idea of building a TV show around the influencers. We thought of calling it the “America’s Best Craftsman…” yes yes of course you are right- a little too self-serving of a name, but the idea? pure gold right? This week ushered in the fruits of the partnership we shook into reality in 2009. Look for “All-American Handyman,” Sundays @ 9pm on HGTV starring Mike Holmes, Scott McGillivray & Carmen De La Paz and Hosted By Molly Culver.
http://www.channelguidemag.com/falltvpreview/index.php/all-american-handyman/